November new product launches: Probiotic for babies, herbal remedies for women
By Adi Menayang
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Several new probiotic innovations were among the finished products launched this month—a new line for babies by Culturelle and a collection of probiotic shots by SOFAR Americas, for example. There were also two new products for women’s health, and a supplement targeting video gamers, a sign that marketers are noticing the growing number of video gamers who play both professionally and as a hobby.