The Swiss flavours and fragrances specialists will share research and development responsibilities with Draco in the creation of topical products designed to improve and enhance skin and hair health.
The use of traditional Chinese medicinal (TCM) ingredients is a move on the collaboration’s part to establish the ‘beauty from within’ concept in which global beauty rituals stem from homespun wisdom.
This approach appeals to beauty consumers worldwide as long-standing traditional practices are supported by strong evidence that point to the benefits of TCM ingredients.
‘Direct TCM translation in infancy’
We observe a growing trend of beauty from inside,” said a spokesperson for Givaudan.
“Givaudan Active Beauty focuses only on cosmetics, but cosmetics are increasingly part of the health and wellness focus of the industry, in which Givaudan and Draco are deeply involved in these areas.
“TCM is well known, and usually applied in nutrition and food for health and well-being. The direct translation of TCM in skin and hair care is yet in its infancy in the West,”
“There is a long road to cover to bring the hundreds of years of traditional usage of plants in China and combine this exceptional heritage in final products answering today's consumers' needs. This is exactly what Draco and Givaudan Active Beauty intends to do through this collaboration.”
The collaboration aims to promote TCM extracts as new active ingredients for Givaudan’s Active Beauty customers, with a view to developing skincare and personal wash formulations amongst others.
According to Laurent Bourdeau, head of Givaudan’s active beauty business products designed using natural extracts will follow the principles of traditional Chinese medicine as well as principles of modern science.
“The basis of these new products will stem from the five principles of TCM; Wind, Water, Earth, Metal and Fire,” the spokesperson added.
“Our first products will target anti-aging, whitening, soothing and moisturization, but TCM offers more opportunities which we will be launching into the market soon under the frame of highly active solutions.”
“We are very excited about this partnership,” said Jerry Wu, president and CEO of Draco, a US-based supplier of botanical extract ingredients for nutritional supplements, functional foods, OTC, and personal care.
“Givaudan is a top notch company with a long history of innovation, and our combined expertise will allow us to bring natural solutions for customers’ brands.”
Vika and Centroflora buys
The collaboration is in fitting with Givaudan’s 2020 strategic goals and growing its Active Beauty business.
During the three months to 30 September 2017, the Company completed the acquisition of Vika B.V. as well as acquiring the Nutrition Division of the Centroflora Group (Centroflora Nutra).
In the first nine months of 2017, Givaudan recorded sales of €3,263m (CHF 3,757m), an increase of 3.5% on a like-for-like basis and 6.8% in Swiss francs compared to the previous year.
Meanwhile, sales of Fragrance Ingredients and Active Beauty decreased by 0.7% on a like-for-like basis.
While Active Beauty Sales were double-digit, driven by strong sales on the Active ingredients, sales of Fragrance ingredients declined compared to last year.