Brazilian biodiversity theme roots Givaudan’s latest botanical extracts launch

By Will Chu

- Last updated on GMT


Related tags: Givaudan, Nutricosmetics, botanical

Givaudan Active Beauty takes inspiration from plant life found in the South American region with the unveiling of its RitualEssenz Brazil botanical extract range.

The collection includes three new botanical extracts that tap into consumer preferences for products that use ‘natural’ and ‘clean’ ingredients, which are sustainably sourced and environmentally friendly.

The range of extracts on offer include Jambu, said by the Swiss flavours and fragrances firm to act as a natural Botox with local anaesthetic and mild muscle relaxant properties.

Givaudan also makes available the Maté extract, a rich source of antioxidants, vitamins and minerals that can be easily used in skincare and haircare formulas.

Finally, Guarana rounds off the range with the extract identified as an energy source, natural  fatigue fighter and mood enhancer.

The firm adds that these extracts can also be used in eye contour creams, energising shampoos, slimming jellies cream, day and night creams and shampoos

“This new addition to our portfolio is in symbiosis with our natural, clean and sustainable approach and we are thrilled to present it to our customers,” says ​Melanie Duprat, Givaudan’s category manager.

“Many continue to search for chemical-free products, and this claim is true to what the collection provides.”

Clean and natural study

Givaudan’s product launch comes as its clean and natural study carried out in January 2019 found that worldwide, 52% consider the ingredient origin and environmental impact important when purchasing personal care products.

In addition, the study identifies 92% of the respondents as showing interest in clean beauty concepts for skin care products.

Givaudan are in the midst of expanding its nutricosmetic product range with the firm recently launching its microbiome analysis system​ designed to tailor products to consumer’s bacterial skin communities.

The firm’s instant microbiome analysis and profiling system (i-MAPS) uses bioinformatics data to create individual profiles, claiming to map the skin microbiome in around seven hours.

Each profile features user-specific insights describing the bacterial communities that make up the microbiome and how it links to oily, dry, sensitive, or an ageing skin type.

Earlier this year, Givaudan launched the Spherulite R10, a vitamin A-based night cream that uses multi-layered crystalline microcapsules to protect and stabilise the formulation.

Extract acquisitions

Givaudan’s interest in botanical extracts for the nutricosmetic market remains one of a number of pillars for the firm in 2019 and beyond.

It has reiterated its commitment to expanding beyond its primary flavour and fragrance interest, moving more into active cosmetic ingredients and natural extracts.

This has come to fruition in a series of merger and acquisitions such as September 2018’s takeover of plant extract specialists Naturex.

“Naturex enables our entry into the adjacent spaces of natural colours, preservatives and phytoactives, hence further expanding Givaudan’s access to the nutrition, health and personal care sectors,” ​Givaudan said in its annual report.

Further market penetration was achieved in November when Italian botanicals firm Indena agreed to sell its nutricosmetics business​ to Givaudan in a deal that also included a manufacturing and innovation partnership between the two firms.

The deal built on an existing long-term relationship, easing the transaction expected to close in Q1 2020.

While Givaudan said it planned to fund the transaction from “existing resources”, no other terms were disclosed.

They added that Indena’s cosmetic ingredients business would have represented around €8m of incremental sales to its 2018 results on a proforma basis.

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