DSM’s i-Health acquires UP4 probiotics brand

By Stephen Daniells contact

- Last updated on GMT

DSM’s i-Health acquires UP4 probiotics brand

Related tags: Brand, Probiotic, Uas labs

i-Health Inc., a wholly owned subsidiary of Royal DSM, has entered into an agreement to purchase the UP4 Probiotic brand from Wisconsin-based UAS Laboratories. 

UP4 is a successful consumer brand that features a full line of probiotic products positioned for a range of consumer groups and health conditions, and will complement i-Health’s Culturelle probiotic brand, said Wes Parris, i-Health’s CEO.

“The probiotic category has grown aggressively, and Culturelle has outpaced that growth, and we’re committed to innovation and investment in the category, like with our Culturelle chewables and Pro-Well with omega-3s,”​ Parris told NutraIngredients-USA. UP4 is the perfect complement to Culturelle, he added: “UP4’s positioning to consumer segments is different to Culturelle, and there is a different price point.”

i-Health will keep the brands separate because they are positioned for different consumer demographics, said Parris. Terms of the deal are confidential.

Culturelle

According to Euromonitor International, Culterelle is the number three probiotic supplement product in the world based on retail value. Other i-Health brands include AZO, an OTC brand for urinary tract health and Estroven, an all-natural supplement brand addressing the symptoms of menopause.

“The acquisition of the successful, fast growing and scientifically supported UP4 brand of probiotics will expand and accelerate i-Health’s leadership position in the probiotic category” ​said Parris. 

“I am excited about the prospect of delivering even more new growth platforms based on strong science and innovation into the fast growing probiotic category.”  

UAS Labs

Kevin Mehring, the CEO of UAS Labs, added: “I am thankful and proud of the talented and passionate team at UAS Labs that built UP4 Probiotics into a compelling brand that resonates with today’s consumers.  Their efforts helped expand the brand in health food stores plus gain distribution in Target, grocery and specialty supplement stores nationwide.

“We know the experienced team at i-Health, will build upon this growth and take the UP4 brand to the next level ultimately helping more consumers live a healthier life with our probiotic based solutions.”

Mehring added: "UAS Labs remains a global player with our state-of-the-art facility and team focused on probiotic contract manufacturing. We offer scientifically documented, probiotic solutions with complete formulations and single strains such as LRC and DDS-1.

"We still maintain ownership of the Cardioviva brand and continue to pursue parties outside of the US interested in licensing it in their particular markets or want a private label solution with LRC."

Related news

Show more

Related products

show more

Innovative colic solutions

Innovative colic solutions

Recorded the 07-Jul-2022 | Webinar

Colic is one of the most frequent reasons for visits to the pediatrician and can often lead to parental and infant exhaustion. As a functional gastrointestinal...

Register for free

Happier with indication-specific probiotics

Happier with indication-specific probiotics

Winclove Probiotics | 06-Jun-2022 | Product Brochure

From the very founding of Winclove Probiotics, our aim to help people, society, and the world has been an essential part of our business DNA.

Probiotical's choice for an active lifestyle

Probiotical's choice for an active lifestyle

PROBIOTICAL | 26-May-2022 | Technical / White Paper

Gastrointestinal problems, stress and mood changes, poor sleep and a weak immune system can interfere with the daily training routine in people pursuing...

Related suppliers

Follow us

Products

View more

Webinars