Brand

Protein bars by Sourcewell Nutrition feature grass-fed whey

Source Bar wants to bring gourmet protein bars to the masses

By Adi Menayang

In a category as crowded as protein bars, what can newcomer brands do to differentiate themselves? “We [are] working hard to build our brand through social media,” said a spokesperson for Sourcewell Nutrition, Source Bar’s parent company.

DSM’s i-Health acquires UP4 probiotics brand

DSM’s i-Health acquires UP4 probiotics brand

By Stephen Daniells

i-Health Inc., a wholly owned subsidiary of Royal DSM, has entered into an agreement to purchase the UP4 Probiotic brand from Wisconsin-based UAS Laboratories. 

Image: iStockPhoto

Product diversion is becoming more prevalent, says Nosco expert

By Stephen Daniells

Diversion – the selling of authentic products in invalid markets, like MLM products on Amazon – is on the rise, with the healthcare practitioner and MLM channels most affected, says an expert from packaging specialists Nosco.

MetaBrand has a 4,000 square-foot facility in New Jersey that is uses to help clients with formulation and product development.

MetaBrand seeks to use deep pool of talent to nurture nascent brands

By Hank Schultz

MetaBrand, a New Jersey-based brand consulting firm, has brought what the company calls an unparalleled array of talent, services and capabilities under one roof to help kick start natural products launches, be they supplements, beverages or cosmetics.

Schiff Nutrition is based in Salt Lake City with a sales office in Bentonville and a sourcing office in Beijing

Our brand-building strategy is paying off, says Schiff Nutrition boss

By Elaine Watson

Schiff Nutrition’s decision to pump all available cash into branding and innovation instead of deep discounts has paid off for its Move Free joint care brand, with posted a 25% surge in sales in the third quarter in a category that was “basically flat”,...

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