Results of a survey commissioned by Kyowa Hakko and published in 2014 indicated that 84% of consumers are looking for ways to support their less-than-perfect body defenses, with 83% believing there are things they can do proactively to help boost their immune health.
Above is data from the CRN’s 2016 annual survey, which is a national sample of 2,007 adults aged 18 and older, showing that immune health is the number 4 reason for taking dietary supplements.
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