Bringing our A-game: NIU forums to explore science and trends in booming sports nutrition sector

Image © iStockPhoto / Lecic
Image © iStockPhoto / Lecic

Related tags Sports nutrition Nutrition

Experts from ISSN, GENr8, Skratch Labs, Health Wright, Muscle Pharm, Texas A&M, and Euromonitor will discuss the science and trends in sports nutrition in two FREE forums hosted by NutraIngredients-USA.

According to a new report from P&S Market Research, the global sports nutrition market was worth $24.7 billion in 2014, and it is expected to grow at a CAGR of 8.3%, over the next five years.

The US market is the global leader, valued at $12.2 billion in 2014, says P&S Market Research.

So what is driving this growth? How are consumer demands changing? Where’s the innovation coming from? What’s the best way to deliver the benefits? NutraIngredients-USA’s two online forums, which are FREE to attend, will answer these questions, and many more during The Science of Sports Nutrition​ and the Trends in Sports Nutrition​ forum.

The Science of Sports Nutrition ​will air on September 24​.
Dr Jose Antonio, CEO of ISSN; Anthony Almada, CEO GENr8; and Dr Allen Lim, Founder of Skratch Labs will join Stephen Daniells for the hour long discussion.

Jose Antonio head shot (2)

Jose Antonio, PhD​ is the CEO and co-founder of the International Society of Sports Nutrition. He is also an Assistant Professor of Exercise and Sports Science at Nova Southeastern University in beautiful South Florida and an avid paddler. When he's not doing research, teaching or otherwise acting academic, you'll find Jose at the beach paddling his merry way.


Anthony Almada​ is Founder and CEO of Vitargo Global Sciences, LLC. He has a BSc in Physiology (Cal State U, Long Beach) and performed his Masters thesis research in Nutritional/Exercise Biochemistry at UC Berkeley. In 1990 he created the “thermogenic” category of dietary supplements. In 1992 he co-founded EAS, which pioneered creatine monohydrate and evidence-based sport nutrition in most of the world, and was the first company to introduce Vitargo outside of Scandinavia (in 1997). Anthony is a frequently sought out nutrition business, science, and intellectual property expert, having been quoted in the New York Times, Business Week​, and Forbes​. He is a co-founder and Fellow of the International Society of Sports Nutrition (ISSN).


Allen Lim, PhD,​ is Founder of Skratch Labs, with a mission to provide people with the inspiration, life skills, and products so that they can take better care of themselves and families. Allen has a doctorate in exercise physiology from Department of Integrative Physiology at the University of Colorado. He has worked for 7 years on the Pro Cycling Tour as a sport scientist and coach for the Garmin and Radio Shack professional cycling teams specializing in grand tour events like the Tour de France. He is the co-author of two cookbooks — the Feed Zone Cookbook and the Feed Zone Portables — both of which encourage people to take a pragmatic approach to nutrition as part of a physically active lifestyle.

Please click the following link for more information and to register for The Science of Sports Nutrition

The event is supported by the following leading nutritional ingredient suppliers:


Setria (Kyowa Hakko):​ Setria glutathione helps protect cells from the damaging effects of toxins and oxidative stress and plays a role in supporting immune function. Setria has been clinically studied to be an absorbable form of glutathione. Kyowa Hakko USA, Inc. is a world leader in the research and manufacturing of high-quality branded ingredients for use in dietary supplements, functional foods and beverages.


Bergstrom Nutrition: ​Bergstrom Nutrition pioneered the use of MSM (methylsulfonylmethane) for animal and human health use, and remains an industry innovator and the leading manufacturer of MSM. OptiMSM is the purest and only GRAS-designated MSM available.  It is included in the majority of the world’s best joint-health nutritional supplements. Current studies build on MSM’s joint support benefits to extend to sports nutrition, skin care, exercise recovery, and support for healthy aging.


Albion Human Nutrition:​ The premier manufacturer of “Six Stage Chelates”— patented organic mineral amino acid chelates, used in human nutrition products worldwide. Since 1956 Albion has applied its extensive library of research to offer a more effective, bioavailable, and easily tolerated mineral to its solution providers. Placing a great emphasis on proven science, Albion’s research has resulted in an extensive library of peer-reviewed, published studies and over 150 US and international patents from manufacturing processes to food applications.

Sports nutrition © tedestudio
Image © iStockPhoto / tedestudio

Trends in Sports Nutrition ​will air on October 1. 
Mark Wright, CEO of Health Wright; Brad Pyatt, CEO of Muscle Pharm; Dr Richard Kreider, Texas A&M University, and Chris Schmidt, Industry Analyst – Consumer Health at Euromonitor International will join Hank Schultz for the hour long discussion..


Brad Pyatt​ is the CEO, Chairman and Founder of Muscle Pharm. Brad founded the company in 2008 after playing professional football for seven years. He spent the majority of his career with the Indianapolis Colts and has firsthand experience with the taking of supplements to better performance. His background in Kinesiology and Exercise Science coupled with knowledge he acquired from his mentor, renowned sports nutrition doctor Eric Serrano served as the cornerstone of MusclePharm.


Mark Wright​ is President & Co-Founder of Health Wright Products, which focused on the encapsulation market. Since 1995, Mark Wright has led HWP on an intentional growth pattern, building its operations to the point where HWP successfully manages the needs of more than 75 active brands and thousands of unique formulas, with room for more.


Dr Richard Kreider​ is Professor of Health & Kinesiology at Texas A&M University. Richard has conducted numerous studies on nutrition and exercise and has published three books, over 150 peer-reviewed articles and book chapters, over 400 research abstracts, and 150 health and fitness related articles. He is a Fellow of the American College of Sport Medicine (ACSM); an active member of the National Strength and Conditioning Association (NSCA); a co-founder, board member and Fellow of the International Society of Sports Nutrition; founding Editor-In-Chief of the Journal of the International Society of Sports Nutrition; Fellow of the American College of Nutrition, and Board Member of the American Kinesiology Association.


Chris Schmidt​ is Industry Analyst – Consumer Health at Euromonitor International. Chris monitors financial and brokerage reports; company disclosures and industry developments to track the performance of the largest, most dynamic players in the Consumer Health arena. His work is a resource and point of comparison for the company’s expansive network of in-country analysts.  Chris Schmidt graduated Cum Laude from Northwestern University.

Please click the following link for more information and to register for Trends in Sports Nutrition

The event is supported by the following leading nutritional ingredient suppliers:


Sustamine (Kyowa Hakko): ​The only GRAS L-Alanyl-L-Glutamine ingredient that can: enhance electrolyte and water absorption in the intestines; stimulate glycogen synthesis; inhibit muscle protein breakdown; promote the synthesis of muscle protein; and also stimulate the immune system. Sustamine is an ultra-pure ingredient in a unique dipeptide form for quick absorption.


Natreon, Inc​: A developer of novel compounds extracted from the traditional botanicals of Ayurvedic medicine. The company has created a broad portfolio of products and technologies with compelling intellectual property, including highly purified shilajit (one of the most important Ayurvedic remedies) - PrimaVie, Phyllanthus emblica​ (the superfruit Indian gooseberry) – Capros, and Withania somnifera​ (Ashwagandha or Indian ginseng) – Sensoril.


Cluster Dextrin (Glico):​ Ezaki Glico produces Cluster Dextrin using a proprietary enzyme derivation process to yield a cluster-structured glucose polymer. The ingredient is said to have three primary attributes: high solubility, fast gastric emptying time, and its ability to enhance stamina by managing blood glucose.


Sabinsa:​ A manufacturer, supplier and marketer of herbal extracts, cosmeceuticals, minerals, dietary supplements and specialty fine chemicals for the nutritional, cosmetic, pharmaceutical and food industries. For the past 25 years, Sabinsa has brought to market more than 100 standardized botanical extracts, several with clinical studies in conjunction with prestigious institutions in support of these products.  

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