Beneo has appointed Jon Peters to the position of President of Beneo Inc to lead the company’s business for the Americas Region (U.S., Canada, Mexico and South America) from the U.S. headquarters in New Jersey.
Prior to joining BENEO Peters was Senior Director at DSM Nutritional Products, Inc.
“Beneo’s strong commitment to science, research and technical support has made it a leader in delivering functional ingredients to manufacturers seeking to provide consumers with products that are natural, nutritious, tasty and which also contribute to healthier lifestyles,” said Peters.
“This is truly an exciting opportunity to build on Beneo’s already excellent reputation while continuing to expand the organization with an expert team that enhances our value to customers in the Americas region.”
The company will continue to emphasize its market-focused approach by building the Americas team to further translate the product portfolio benefits into solutions that meet consumer needs, said Peters. As an example of this focus, the U.S.-based application technology team has recently been expanded to develop and communicate regional product concepts to the diverse markets of the Americas. Additional sales and nutrition science resources will also be added within the region over the next several months, said the company.