Expo West Day Three: If your brand was a person, who would it be… Steve Jobs or Matt Damon?

By Elaine WATSON

12-Mar-2014 - Last updated on 12-Mar-2014 at 01:13 GMT

On day three of Natural Products Expo West, the FoodNavigator-USA team checked out education sessions on connecting with shoppers, natural claims, non-GMO Project certification, and consumer trends.

Unless you've literally pulled it out of the ground yourself and stuck it in a box, don't call it 'all-natural'

Half of the 15,000 items certified by the Non GMO Project are already USDA certified organic

The average consumer does not have a clue what GMOs are, but ask people what they think - and they're worried...

Tips for a stress-free journey to Non-GMO Project certification

Expo West Day Three: If your brand was a person, who would it be… Steve Jobs or Matt Damon?

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