DISPATCHES FROM INTERBEV 2012, LAS VEGAS

'Jackpot justice' legal claims: Firewall strategies for beverage brands

This content item was originally published on www.beveragedaily.com, a William Reed online publication.

22-Oct-2012 - Last updated on 28-Sep-2021 at 09:20 GMT

Renowned attorney Justin Prochnow talks to Ben Bouckley in Las Vegas about the threat class actions pose to beverage brands, from 'all natural' cases to a new wave of flavor characterization claims, and firewall strategies firms can use to scupper that potential multi-million dollar shakedown...

Prochnow, from Greenberg Traurig, spoke to BeverageDaily.com after giving a presentation at InterBev 2012 entitled: 'The Beverage Industry's Biggest Threat: Jackpot Justice Legal Claims (And How to Defuse Them)'.

"It [the recent class action suit wave] has really become, if not the biggest, then one of the biggest problems for companies in the food, beverage, supplement industry," Prochnow said.

"When we talk about beverages - I talk about them both in terms of beverages and liquid supplements, because they're very similar in a lot of cases."