Vms

Clorox Company on VMS business sale: 'Pure rumor and speculation'

17-Apr-2023 By Asia Sherman

“Clorox Co has been seeking to divest its vitamins, minerals and supplements (VMS) business after efforts to scale it led to major losses, according to four people familiar with the situation,” Reuters reported at the end of March.

Mintel report: Marketers should focus on millennials

14-Feb-2023 By Danielle Masterson

While the pandemic has proven to be a challenge for many spaces, it’s not an obstacle for millennial’s VMS usage and their penchant for single-letter vitamins.

“If not now then when?”: 2020 a cue for VMS businesses to remodel

15-Dec-2020 By Lynda Searby

With supplements on course to catch up the OTC category by 2025, PharmaLinea’s founder urges brand owners to “take a serious look at their business models for the future”.

Nature Made enters personalized nutrition market

13-May-2020 By Danielle Masterson

Pharmavite, the manufacturer of Nature Made vitamins, has debuted nurish, a monthly vitamin subscription service based on individual data culled from an assessment that asks about life stage, diet, lifestyle, health and allergies.

Reckitt Benckiser: Schiff results ‘confirm that we have acquired very high quality brands in an exciting VMS category’

29-Jul-2013 By Stephen DANIELLS

Schiff Nutrition is performing strongly for Reckitt Benckiser, as the company posts 4% like-for-like growth for the second quarter of FY13.