Vitamin Subscription

Image Courtesy of Ritual

Ritual enters protein space

By Danielle Masterson

Ritual, the brand best known for its ‘Instagramable’ vitamins, has expanded its offerings with Ritual Essential Protein.

Image courtesy of Care/of

Care/of heads to Target

By Danielle Masterson

Since their launch in 2016, over 6 million people have taken their quiz. Now Care/of is taking their online insights and to a Target aisle near you.


Nature Made enters personalized nutrition market

By Danielle Masterson

Pharmavite, the manufacturer of Nature Made vitamins, has debuted nurish, a monthly vitamin subscription service based on individual data culled from an assessment that asks about life stage, diet, lifestyle, health and allergies.


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