Personalisation

Study identifies importance of personalisation with sleep supplements

22-May-2023 By Olivia Brown

A new intervention trial reports that the efficacy of sleep supplements, including l-theanine, GABA, and l-serine, was dependent on the participants preconditions (PCs), including lifestyle habits and sleep problems.

Personalized nutrition player Lykon raises €10 million

12-Sep-2022 By Stephen Daniells

The Series A financing round will enable the Berlin-based personalized nutrition player to develop new markets and target groups, says Lykon’s CEO.

Personalised treatment aims to optimise fibre intake

11-Aug-2022 By Nicola Gordon-Seymour

Prebiotic treatment for fibre deficiencies should focus on individual heterogeneity to optimise the benefits, according to US researchers.

Made4 Vitamins enters personalised vitamins space with UK subscription service

06-Jul-2022 By Natasha Spencer

Vitamins and supplements brand Made4 Vitamins announces its personalised subscription service in the UK as it strives to deliver uniquely blended and effective vitamin pouches.

Enhanced AI platform generates personalised nutrition insights

04-Mar-2022 By Nicola Gordon-Seymour

Researchers at Wageningen University & Research (WUR) are developing an artificial intelligence (AI) platform that will generate personalised nutritional advice based on individual health parameters and food purchasing habits.

Glanbia Nutritionals: 'Consumers demand personalised products and thus more nutrient combos'

02-Mar-2022 By Will Chu

The EMEA’s vitamin and dietary supplement market is currently estimated at €11.1bn (£9.3bn) with a compound annual growth rate (CAGR) predicted at 4-5% (2020-2025).

Sports nutrition takes on the personalisation theme as market evolves

12-Oct-2021 By Will Chu

Personalised Nutrition (PN) offers opportunities both for performance and active sports nutrition, according to FMCG Gurus’ Head of Research & Insight, Mike Hughes but affordability remains a sticking issue.

Indena and Onegevity partner up in personalised botanical-based nutrition pact

23-Oct-2020 By Will Chu

In a new personalised nutrition pact, Italian botanicals firm Indena are to use Onegevity’s capabilities in gut microbiome testing to identify botanical ingredients that best produce person-specific benefits.

Editor's Spotlight: Startup Focus

Global AI startup adds immunity support to personalised nutrition tech amid Coronavirus

30-Mar-2020 By Nikki Hancocks

A global AI startup company has created a way to help consumers find the nutrition and supplements they need to support their immune system during this health pandemic.

‘Let’s face it, the supplements market is somewhat dysfunctional…’

Baze readies for 2020 European debut after €6m cash injection

11-Oct-2019 By Shane Starling

Baze, which in 2018 launched its DIY blood testing service to determine nutrient levels and deliver customised supplement packages in the US, is coming to Europe.