Influencer Marketing

NutraCast Podcast: Are brands responsible for consumer reviews? Atty Marc Ullman weighs in

04-Sep-2020 By Danielle Masterson

When it comes to discussing immunity and other health claims, marketers have to be cautious, especially in the current climate. A recent National Advertising Division (NAD) decision stated this is an “unprecedented time” and declared it would fulfill...

FTC puts limits around influencer economy with rules guidance

11-Nov-2019 By Danielle Masterson

As online influencers continue to wield more and more financial power, the FTC is laying down the rules on how brands and influencers must be transparent about their working relationship.

WATCH: Social media's impact on unhealthy diet obsessions

30-Oct-2019 By Nikki Hancocks

Social media is driving a whole host of nutrition myths and causing a growing number of young adults to become totally obsessed with their diets, health and nutrition experts have been warned.

Spotlight

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Botanical sourcing and sustainability priorities for 2021

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Amazon issues sweeping quality specs for supplements sold on its site

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ABC: 2020 saw soaring sales but rising supply and adulteration concerns, too

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NPA details active year

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CRN: Quality Is the Price of Entry—Not a Point of Difference

Over the years CoQ10 has become a standard heart health ingredient. ©Getty Images - santoelia

CoQ10 market seen as stable, but quality assurance, commitment to science can spur future growth

©Getty Images - Jongho Shin

Surging demand and new science to drive prebiotic opportunity in 2021 and beyond

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Back to the Future and the reset called 2021

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Omega-3 Overview 2020: COVID and Contradictions (in Science)

©Getty Images - structuresxx

CHPA outlines new trajectory for supplement industry in 2021

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