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Influencer Marketing

‘Luxury’ brain health brand signs up content marketing partner

11-Apr-2022 By Hank Schultz

A new brain health supplement brand has teamed with a content marketing organization to raise the awareness of its ‘luxury’ products.

NuSkin turning to affiliate model to regain sales momentum

06-Dec-2021 By Hank Schultz

NuSkin Enterprises is among the latest multi level marketing companies transitioning to a hybrid model that includes affiliate marketers, the company announced recently.

NutraCast Podcast: Are brands responsible for consumer reviews? Atty Marc Ullman weighs in

04-Sep-2020 By Danielle Masterson

When it comes to discussing immunity and other health claims, marketers have to be cautious, especially in the current climate. A recent National Advertising Division (NAD) decision stated this is an “unprecedented time” and declared it would fulfill...

FTC puts limits around influencer economy with rules guidance

11-Nov-2019 By Danielle Masterson

As online influencers continue to wield more and more financial power, the FTC is laying down the rules on how brands and influencers must be transparent about their working relationship.

WATCH: Social media's impact on unhealthy diet obsessions

30-Oct-2019 By Nikki Hancocks

Social media is driving a whole host of nutrition myths and causing a growing number of young adults to become totally obsessed with their diets, health and nutrition experts have been warned.

Spotlight

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Industry stakeholders spar over whether pushing for MPL has been tactical error

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AHPA withdraws objections to California weight loss bill

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RCT supports kimchi-derived probiotics' anti-obesity effects

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Kemin enters hemp-CBD space with Luxiva distillates range

Synbiotics on the rise, says Lumina

Synbiotics on the rise as microbiome profiling comes into view, says Lumina

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Balchem agrees to acquire vitamin K2 player Kappa Bioscience

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FDA working ‘expeditiously’ to finalize NDI draft guidance sections

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High potency medical probiotic may ease depressive symptoms: RCT

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U of Guelph clears Newmaster of misconduct, journal investigation of controversial paper continues

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Probiota tech highlights: Smart toilets, glowing bacteria

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