Functional Beverages

NutraWomen Wednesday: Eliza Ganesh, CEO and Co-Founder, Sunwink

NutraWomen Wednesday: Eliza Ganesh, CEO and Co-Founder, Sunwink

By Danielle Masterson

Research suggests only about 1 in 5 C-suite executives are women, and while the issue of gender equity touches nearly every industry, female leadership in the food and beverage industries presents its own unique challenges, like mass-market heritage brands...

NutraCast: Eat Beyond's Michael Aucoin on sober culture

NutraCast: Eat Beyond's Michael Aucoin on sober culture

By Danielle Masterson

We just entered 2022, and for many, it’s Dry January, which is ditching alcohol in the first month of the New Year to drink less or perhaps "detox" from going a bit overboard with drinking over the holidays. While this is one month for some,...

Getty | FotoDuets

Placebo packaging? Designing products with perceived potency

By Nikki Hancocks

Providing consumers with the sense that a product is providing a health benefit begins when they first look at the pack and continues through the consumption experience so there are many elements of this journey to get right. New consumer research from...

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