Adaptogens

Probiotic blends and adaptogens to boom as part of ‘body and mind’ industry predictions

09-Feb-2022 By Will Chu

“Body and mind” formulations which combine mood, focus-enhancing ingredients with extracts to support immunity and/or metabolism, will be a long-term trend for consumers over the next five years.

Sustained release ashwagandha extract shows stress-reducing activity

20-Dec-2021 By Stephen Daniells

Ashwagandha root extract sustained-release capsules may boost memory and focus, while also improving sleep quality and lowering stress levels, says a new study.

Editor's Spotlight: Startup Focus

CBD entrepreneur responds to mind health trend with new adaptogenic brand

20-Dec-2021 By Nikki Hancocks

The founder of a CBD e-commerce startup is launching his second brand of supplements, this time tapping into adaptogens for mind health.

Immunity, relaxation, energy and focus: Trending botanicals in food and beverage, from ashwagandha to ginseng

28-Apr-2021 By Elaine Watson

Once confined to dietary supplements and herbal teas, botanicals from ashwagandha to ginseng are springing up in a growing number of ready-to-drink beverages and snacks as brands seek to imbue their wares with functionality and an air of sophistication....

Ashwagandha finds itself in the right place at the right time

19-Aug-2020 By Hank Schultz

The pandemic crisis has boosted the sales of ashwagandha, but suppliers agree that even before this year’s unusual market conditions, interest in the adaptogenic herb had been on the rise.

Rhodiola there to support consumers' upcoming transitions

19-Aug-2020 By Hank Schultz

Rhodiola is one of the ingredients that stands to benefit from the need on the part of consumers to find new modes of living after the world finally comes out of the protracted pandemic, experts say.

Stress management supplements sales surge with sleep and adaptogen lines leading the way

18-Aug-2020 By Stephen Daniells

Sales of stress management supplements, which includes mood support and sleep products, have increased over 35% year-on-year, according to data provided by SPINS.

Herbalist & Alchemist CEO: ‘We’ve seen an upsurge in adaptogens and stress support products’

27-Apr-2020 By Stephen Daniells

It’s not just immune support products that are selling well for dietary supplement firms, with consumers also seeking our adaptogens and products to help manage the stress of living through a pandemic, says the CEO of Herbalist & Alchemist.

Adaptogenic combo cuts anxiety among cognitive impairment sufferers

13-Apr-2020 By Hank Schultz

A proprietary combination of two adaptogenic herbs has been shown to increase brain activity associated with a calming effect among subjects suffering mild cognitive impairment.

Panda-friendly Schisandra: Project provides blueprint for sourcing botanicals in ecosystems with endangered animals

06-Jul-2018 By Stephen Daniells

How palm oil supply affects endangered orangutans, or coffee production impacts migratory birds are relatively well-known for many consumers, but they may not be aware of “panda-friendly” Schisandra sphenanthera. This could be set to change.

Adaptogens are here to stay but marketing them effectively will require creativity and innovation, say experts

15-Dec-2017 By Stephen Daniells

Interest in adaptogens like Ashwagandha, Rhodiola, Maca, and Holy Basil is on the rise among food and beverage formulators, but what do they do, which brands are blazing an early trail, and who is buying the products?