Adaptogen

Startup Spotlight

Q&A: JOYÀ founder talks fresh take on ‘bitter tinctures and powders and hard-to-swallow pills’

08-May-2023 By Asia Sherman

Toronto-based functional wellness brand JOYÀ presents its adaptogenic superblends and functional chocolates as daily wellness reimagined – a response to trendy health fads, cure-all claims and hard-to-adhere-to routines dominating what it calls a noisy...

Jiaherb’s Rhodiola rosea receives CITES certification

04-Apr-2023 By Stephen Daniells

Jiaherb, Inc. has received it Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) certification for its Rhodiola rosea ingredient.

Bioengineered salidroside ingredient launches as part of extensive development effort

22-Jul-2022 By Hank Schultz

A new bioidentical ingredient has launched with DoubleRainbow Biosciences unveiling its LK-01 Pure Salidroside, which delivers the core activity of the popular botanical Rhodiola rosea.

NutraCast: Eat Beyond's Michael Aucoin on sober culture

07-Jan-2022 By Danielle Masterson

We just entered 2022, and for many, it’s Dry January, which is ditching alcohol in the first month of the New Year to drink less or perhaps "detox" from going a bit overboard with drinking over the holidays. While this is one month for some,...

NutraWomen Wednesday: Cattie Khoury, founder of Toodaloo,

27-Oct-2021 By Danielle Masterson

Cattie Khoury said she created her trail mix brand Toodaloo after she felt inclined to help battle climate change. Today she is not only working on a healing path for the environment, but for people too.

Ashwagandha root extract may boost cardiorespiratory endurance and recovery: RCT

04-Jun-2021 By Stephen Daniells

Supplementation with the branded ashwagandha root extract KSM-66 may boost cardiorespiratory endurance and recovery in healthy athletic adults, while simultaneously help with stress management, says a new study.

Ashwagandha webinar: Ayurveda’s flagship herb goes mainstream

24-Mar-2021 By Stephen Daniells

With almost $25 million in sales across mass and natural channels and big double-digit growth year-on-year, ashwagandha is no longer a niche botanical. An upcoming webinar will explore the science, supply and market for this mainstream success story.

Unibar launches mushroom extract for immune support

09-Oct-2020 By Danielle Masterson

Ingredient supplier Unibar recently introduced Maitake Pt78, a clinically-validated immune modulating mushroom extract.

Ashwagandha finds itself in the right place at the right time

19-Aug-2020 By Hank Schultz

The pandemic crisis has boosted the sales of ashwagandha, but suppliers agree that even before this year’s unusual market conditions, interest in the adaptogenic herb had been on the rise.

Ashwagandha may boost sleep quality, mental alertness in the elderly: Study

07-Apr-2020 By Stephen Daniells

A root extract of Ashwagandha may improve the quality of life, the quality of sleep, and mental alertness in the elderly, says a new study from India.

The mushroom boom: Fungi offers versatility and health benefits

08-Oct-2019 By Danielle Masterson

The idea of consuming fungi may not sound appetizing to everyone, but Ayurvedic and Chinese medicine practitioners have been using adaptogenic mushrooms for thousands of years.