More consumers are choosing whole grains regularly thanks in part to more sophisticated formulating techniques that better balance flavor and health benefits, according to a survey conducted by the non-profit Oldways Whole Grains Council.
A barley variety high in fructans and positively linked to improved gut health holds promise for wholegrain foods, according to the Commonwealth Scientific and Industrial Research Organization (CSIRO).
The Whole Grain stamp now features on more than 7,600 products in 35 countries, while the number of new products featuring whole grain claims rose from 164 in 2000 to 3,378 in 2011, according to data unveiled at the Whole Grains on Every Plate conference...
The release of the new Dietary Guidelines for Americans is among several factors likely to boost sales of whole grain and added-fiber products, according to a new report from Global Industry Analysts (GIA).
Diabetic women who enjoy a diet rich in bran may live longer and be less likely to die of heart disease than those who do not, according to the results of a new study published in the journal Circulation.
Wheat flour consumption is increasing in the US following a dip that was driven by a trend for low-carbohydrate diets, according to the USDA, as demand for higher fiber, protein and whole grains rises.
The American Association of Cereal Chemists International (AACCI)
is meeting this week in Europe, where experts from the
international cereals and grains industry are discussing latest
developments in grain-based science and technology.
Another push has been made this week to promote the consumption of
whole grains, with a new fact sheet sent to thousands of dietitians
around the nation aiming to provide people with simple information
and advice about the grains.
A heart healthy food stamp from the American Heart Association
(AHA) is being increasingly relied on by consumers, according to
the AHA, which says that growing participation rates are a sign of
the success of its heart-check mark.
The major barrier for food manufacturers looking to produce
commercially viable whole grain products is that they do not follow
a clear enough formulation and marketing concept, according to a
contract R&D firm, which has identified...
A small study into the effects of soluble and insoluble fibre on
blood pressure indicates that individuals with slightly high
cholesterol levels may benefit from including plenty of whole
grains in their diets.
Adolescents, an often overlooked population, could also be reaping
the benefits of folic acid fortification of enriched grain products
with lower levels of a marker of cardiovascular disease (CVD), says
a new study.
The Whole Grains Council is to change the design of its
characteristic stamp in a move to avoid potential regulatory
uncertainty surrounding its use of the terms 'excellent' source or
'good' source. The new stamp...
On the back of increased demand for its stabilized rice bran
product, California-based NutraCea has announced it is to double
capacity at its Dillon, Montana plant, revising its previously
announced decision to increase capacity by...
The FDA has released draft guidelines on the labeling of food
products containing whole grains, to support the message of the
2005 Dietary Guidelines. Although subject to comments, it seems
'good' and 'excellent'...
In the absence of definitive action from the FDA, food
manufacturers should take the initiative to promote whole grains to
the American public, clearly indicating if products are an
excellent source or a good source of whole grains,...
A petition filed by General Mills requesting the development of
definitions for 'excellent source,' 'good source' and 'made with'
whole grains has been denied by the Food and Drug Administration
The shift towards higher consumption of whole grains is spearheaded
by an industry that has had to make swift and judicious adjustments
to formulations in light of the new Dietary Guidelines for
Americans, according to a new report...
The Whole Grains Council yesterday launched its food stamp to the
general public at the Natural Foods Expo West show taking place in
Anaheim. Cynthia Harriman, head of the council, told Philippa
Nuttall how the food industry has reacted...
Rubbing shoulders on the shelves with 'low-carb' friendly food
products, wholegrains must reach out to the consumer to remain in
the game. Cereal chemists in the US bring wholegrains into the
user-friendly zone with a new,...
The impact of vegetables, fruits and fiber on rectal cancer have a
role to play in reducing rectal cancer risk with findings from new
study suggesting high intakes could cut risk by up to a third with
whole grain foods as a particularly...