Trends

GettyImages - market trends 2024 / Fasai Budkaew

FrieslandCampina reveals 2024 trends report

By Olivia Haslam

Key trends to watch in 2024 will include next-gen alt protein solutions, sustainability with substantiation, medicines for the mind and active ageing solutions.

Getty Images / THAWEEKIET SRIRING

Prinova releases megatrends report

By Danielle Masterson

From gut health to a healthier planet, ingredient firm Prinova is hoping to use its latest megatrends report to showcase the opportunities available to leverage its ingredient portfolio, vertically integrated manufacturing capabilities and other in-house...

© oatawa | Getty Images

Digital trends: Women's health tops the charts

By Nikki Hancocks

A 2024 food trends report from Tastewise informs that women’s health concerns have topped the online conversation charts in the last 12 months, with hormone health top of consumer health agendas.

© vovashevchuk / Getty Images

Euromonitor predicts consumer trends for 2024

By Olivia Brown

Euromonitor International has published its 2024 consumer trends report, which spotlights new demands for convenient and effective wellness support, transparency around brand sustainability, and the implementation of AI to personalise the customer experience.

Getty | asiandelight

Qina reveals top 10 trends in personalised nutrition

By Nikki Hancocks

Personalised nutrition experts at the Qina consultancy have revealed a top tends report, unveiling a ChatGPT take-over, a merging of food and pharma, an entrance of big tech firms, and new abilities created by at-home blood draws.

Getty | Galeanu Mihai

Trends for 2023: Caring for mental, physical and sexual health

By Olivia Brown

A sense of overwhelm shapes Mintel’s predicted food and drink trends for 2023 following climate and economic fears, yet “consumers are absolutely unwilling to compromise on health and nutrition”, the market analysts say.

© Getty Images / Nastco

ADM identifies key microbiome trends

By Kavitha Sivasubramaniam

Global nutrition company ADM has announced its top predictions for the fast-growing global microbiome market based on findings from its consumer insights platform, Outside Voice.

Getty | metamorworks

Big opportunities in merging nutra and pharma

By Nikki Hancocks

Consumer trends, technological advancements and business strategies are causing the pharma and nutra markets to merge and this opens opportunities for the players in both industries to cater to consumers looking for the ultimate wellness solutions.

Getty | Tero Vesalainen

How do supplement perceptions differ between US and EU consumers?

By Nikki Hancocks

While perceptions of supplements can vary greatly between US and EU consumers, reasons for reduced usage are pretty similar across both populations and there are some basic areas the industry can focus on in order to gain big returns.

getty | pixinoo

Mintel: Health ingredients to watch in 2022

By Nikki Hancocks

New health ingredients to watch in 2022 include hyaluronic acid, marigold, l-theanine, and ginseng, as consumers search for products that can support their eyes, mood and healthy ageing.

Arla reveals new concept for creamy, nutty protein bars

News in Brief

Arla reveals new concept for creamy, nutty protein bars

By Nikki Hancocks

Arla Foods Ingredients has launched a new concept to help manufacturers create protein bars that tap into the demand for creamy nut butter fillings without compromising on texture, taste or functionality.

Getty | Sompong Lekhawattana

Postbiotics see 1,300% increase in Google searches

By Nikki Hancocks

Postbiotics have become the fastest growing area in terms of gut health related Google searches, with a nearly 1,300% increase in the last two years, according to new data from Lumina Intelligence.

Getty | Rostislav Sedlacek

Probiotics see biggest ever online surge in 2020

By Nikki Hancocks

Probiotics witnessed their biggest ever rise in online engagement in 2020 with weight management leading the charge as consumers looked for natural ways to stay healthy and avoid severe COVID-19.

Getty | Denia Fernandez

Top trends in performance and active nutrition

By Lynda Searby

FrieslandCampina Ingredients has identified the pursuit of health and wellbeing, personalised nutrition, convenience and sustainable authenticity as the four key trends that will shape the performance and active nutrition space in 2021.

Getty | villagemoon

Euromonitor survey reveals the drivers of digital health

By Nikki Hancocks

Increasing interest in digital health solutions is being driven by consumers' need for convenience, lack of faith in pharmaceuticals, and their desire for exercise that can be easily integrated into their lifestyles, according to a new survey by...

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All