Superfoods

2024 Expo West trend spotting with SPINS: Algal omega-3, greens, sleep, kids and more

21-Mar-2024 By Stephen Daniells

Natural Products Expo West is always a launch pad for brands, so we walked the supplement aisles with Scott Dicker from market research firm SPINS to pick out some key trends and newsworthy topics.

Nutrabolt expands into greens and superfoods with Bloom Nutrition investment

18-Jan-2024 By Stephen Daniells

Texas-based Nutrabolt has taken an approximately 20% ownership stake in Bloom Nutrition, a California-based dietary supplement brand founded in 2019 by Mari Llewellyn and Gregory LaVecchia.

News in brief

Kyowa Hakko postbiotic featured in new 'greens' launch

22-Jul-2022 By Hank Schultz

A Texas-based supplement developer has launched a superfoods offering that adds a mixture of greens, berries and mushroom extracts to a base of Kyowa Hakko’s IMMUSE postbiotic ingredient.

NAD cites superfood marketer for video implying coronavirus claim

04-Jun-2020 By Hank Schultz

The National Adverting Division has joined in the battle against coronavirus disease claims by advising a company marketing a superfoods blend to take down a video that NAD says crosses the line.

65% of Americans look for functional benefits in food and drink and want immediate results

20-Mar-2019 By Beth Newhart

Superfoods are still hot in food and drink launches, and more consumers are concerned with incorporating proactive health and functional ingredients into their diets. A new report from Kerry Group found that 65% of Americans want more functionality out...