Schiff

CEO Tarang Amin: 'The overall industry feeling is that perhaps some of the BOGOs are too much and people would like to lessen the reliance on those.'

Schiff Nutrition boss: BOGOs don’t build brands

By Elaine Watson

While BOGO (buy one get one at a discount) offers have their uses, an over reliance on them is not in anyone’s best interests, according to the boss of supplement maker Schiff Nutrition.

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