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NAD recommends Goli modify, discontinue health claims

By Danielle Masterson

The National Advertising Division (NAD) of BBB National Programs recommended that Goli Nutrition Inc. modify its Apple Cider Vinegar (ACV) Gummies "Vitamin B12 to help support energy production" claim to make it clear that Goli is referring...

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New product takes 'systems' approach to boosting NAD+

By Hank Schultz

Boosting NAD+ has become the goal of many aspiring anti aging formulators. Now a UK company is formally launching a product in the United States that its founder claims takes a “systems pharmacology” approach to the problem.

‘Really outrageous’ claims on the wane in print/TV, says CRN

‘Really outrageous’ claims on the wane in print/TV, says CRN

By Elaine Watson

False and misleading claims – particularly on the web – continue to dent consumer confidence in supplements, but there are “fewer really outrageous claims on print and on TV today than there were five years ago”, according to the Council for Responsible...


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