Nad

RCT supports nicotinamide riboside boost for muscle mitochondrial biogenesis

19-Jan-2023 By Stephen Daniells

Supplementation with nicotinamide riboside may improve muscle mitochondrial biogenesis, according to data from a first-of-its kind five-month-long clinical study with twins.

ChromaDex keeps foot on sales & research pedal even as stubborn losses persist

13-May-2022 By Hank Schultz

Branded ingredient supplier ChromaDex announced an 18% sales gain in a recent earrings report. A continued push to increase the science behind its TruNiagen brand is part of the reason, the company’s co-founder said.

ChromaDex passes research program milestone with 100th Niagen study

02-Feb-2022 By Hank Schultz

ChromaDex has announced the publication of the 100th study under a research program centered on its Niagen ingredient.

NAD recommends Goli modify, discontinue health claims

25-Mar-2021 By Danielle Masterson

The National Advertising Division (NAD) of BBB National Programs recommended that Goli Nutrition Inc. modify its Apple Cider Vinegar (ACV) Gummies "Vitamin B12 to help support energy production" claim to make it clear that Goli is referring...

New product takes 'systems' approach to boosting NAD+

30-Nov-2020 By Hank Schultz

Boosting NAD+ has become the goal of many aspiring anti aging formulators. Now a UK company is formally launching a product in the United States that its founder claims takes a “systems pharmacology” approach to the problem.

NR pioneer: ‘I think if we combine Niagen with exercise that we’re really going to get some place’

10-Sep-2020 By Stephen Daniells

With recent data providing “solid evidence” for nicotinamide riboside’s effects on inflammation and body composition, combining NR with exercise will see us “really get some place”, says Dr Charles Brenner.

NutraCast Podcast: Are brands responsible for consumer reviews? Atty Marc Ullman weighs in

04-Sep-2020 By Danielle Masterson

When it comes to discussing immunity and other health claims, marketers have to be cautious, especially in the current climate. A recent National Advertising Division (NAD) decision stated this is an “unprecedented time” and declared it would fulfill...

Vitamin B3 supplementation offers ‘significant improvement’ in glaucoma patients: Study

10-Aug-2020 By Danielle Masterson

A clinical trial led by the Center for Eye Research Australia has shown that vitamin B3 (nicotinamide) shows promise for glaucoma sufferers.

Humanitarian grant awarded for study on the impact of NAD booster supplements on lactation, brain development in rodents

11-Oct-2019 By Danielle Masterson

NAD has become highly regarded in scientific research in recent years because of its role in biological functions. Now, Dr. Charles Brenner, the Roy J. Carver Chair and Head of Biochemistry at the University of Iowa, will receive a humanitarian grant...

Healthy Ageing APAC Summit 2019

Chronological vs biological’: Chromadex aims to use personalised nutrition as means to revolutionise ageing

13-Aug-2019 By Tingmin Koe

Personalised nutrition and other specific therapeutic functions with a focus on changing the concept of ageing are the way forward for ChromaDex’s flagship nicotinamide riboside (NR) supplement, said the firm.

Healthy Ageing APAC Summit 2019

Adapting to Asia’s ageing societies: Why Boosting NAD+ is crucial for anti-ageing and cognitive gains

24-Jul-2019 By Tingmin Koe

Supplementing NAD+ levels in our body provides anti-ageing and cognitive benefits, and could be a key strategy for alleviating the economic and social impact of Asia’s rapidly ageing societies.

Tru Niagen signs distribution deal in Canadian healthcare practitioner channel with WELL Health Technologies

26-Apr-2019 By Adi Menayang

ChromaDex Corp., the company behind healthy aging supplement Tru Niagen, has teamed up with Vancouver-based WELL Health Technologies Corp. for product distribution.

Tru Niagen expands international footprint with expansion to Canada

18-Dec-2018 By Adi Menayang

Healthy aging supplement Tru Niagen, owned by California-based ChromaDex, has been approved for sale in Canada by the country’s health authority Health Canada.

Elysium Health’s NAD+ supplement Basis gets NSF Certified for Sport

17-Aug-2018 By Adi Menayang

Anti-aging dietary supplement company Elysium Health’s product Basis is now NSF Certified for Sport, the company announced.

Round-up: Recent supplement industry advertising challenges by ASRC

08-Feb-2016 By Adi Menayang

In the past few months, five nutritional supplements by various brands have been investigated by two branches of the ASRC. Two of these products have been discontinued

NAD probe finds glucosamine joint claims stack up for Instaflex

14-Feb-2012 By Elaine Watson

A probe into joint health supplement Instaflex by the National Advertising Division of the Council of Better Business Bureaus (NAD) has found that the health claims it makes are supported by evidence.

‘Really outrageous’ claims on the wane in print/TV, says CRN

26-Apr-2011 By Elaine Watson

False and misleading claims – particularly on the web – continue to dent consumer confidence in supplements, but there are “fewer really outrageous claims on print and on TV today than there were five years ago”, according to the Council for Responsible...

Advertising watchdog backs sleep supplement ads

25-Mar-2011 By Shane Starling

Sleep-promoting dietary supplements containing melatonine, L-Theanine, valerian, lemon balm, hops, chamomile and passion flower have been largely OK'd by the the National Advertising Division (NAD) of the Council of Better Business Bureaus.

DSM agrees to modify i-flex advertising to reflect NAD recommendations

17-Jan-2011 By Stephen Daniells

DSM has agreed to modify its advertising and marketing for the i-flex joint health ingredient following recommendations from the National Advertising Division of the Council of Better Business Bureaus.

Probiotic sweetener claims rapped after McNeil complaint

02-Sep-2010 By Shane Starling

For the second time in a month Illinois-based Heartland Sweeteners has been told by the National Advertising Division (NAD) its marketing is misleading – this time for a probiotic sweetener called Nevella with Probiotcs.

Dietary supplement ads review to continue through 2014

10-Nov-2009 By Mike Stones

The dietary supplement advertising review program, tasked with testing the truth and accuracy of advertisement claims, is to continue for another five years, according to the Council for Responsible Nutrition (CRN) and the National Advertising Review...