A fifth (20%) of Americans say they are incorporating probiotics regularly, while some 29% say they have changed their diet to add more yogurt and fiber-rich foods to manage their digestive health, Mintel found.

Special edition: Pre- and probiotics

Probiotics, fiber continue to steal market share from GI remedies

By Maggie Hennessy

Digestive issues are all too familiar to Americans, as roughly nine out of 10 (86%) say they’ve dealt with some type of gastrointestinal or digestive trouble in the past year, according to a recent study from Mintel. But as many take a more proactive...

US functional beverage growth slows: Mintel

US functional beverage growth slows: Mintel

By Shane Starling

A cooling in the market for energy drinks and fortified waters have contributed to a growth slowdown in the $8.6bn US functional beverages market, according to market researcher Mintel.


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