Millenials

Mintel report: Marketers should focus on millennials

14-Feb-2023 By Danielle Masterson

While the pandemic has proven to be a challenge for many spaces, it’s not an obstacle for millennial’s VMS usage and their penchant for single-letter vitamins.

Nature Made embraces positivity and social media in new advertising campaign

06-Jan-2023 By Asia Sherman

Vitamin and supplement brand Nature Made is kicking off the new year with a fresh advertising angle and a promise of good things to come. “The Start of Something Great” campaign marks a shift from the brand’s focus on functionality to feelings.

Survey reveals what millennial women want in wellness

10-Jan-2022 By Danielle Masterson

Millennials have surpassed baby boomers as the nation’s largest living adult generation, according to population estimates from the United States Census Bureau. And as the fastest growing demographic in the US, millennials are wielding a lot of purchasing...