Health Care

4 factors to evaluate the potential impact of a health claim

4 factors to evaluate the potential impact of a health claim

By Elizabeth Crawford

Positive health claims, such as those touting the benefits of a food, diet or quality, more effectively motivate the general public than negative or fear-based claims that attempt to scare people into action, according to a recently published study in...

Walgreens' personalization strategy puts people before data

Walgreens' personalization strategy puts people before data

By Hank Schultz

Personalization is the new ideal of dietary supplement marketing. While many experts base this idea on the potential of genomic information, Walgreens has gone the other direction and is basing the idea on actual people.

Eye health benefits help drive booming astaxanthin demand

Special edition: eye health

Eye health benefits help drive booming astaxanthin demand

By Hank Schultz

The eye health benefits of astaxanthin will steadily increase demand for this already red-hot ingredient, says Rudi Moerck, PhD, CEO of Valensa, one of the major suppliers.  This benefit is tied into an aging demographic; few younger consumers think about...

Supplement industry applauds F&S report, urges action

Supplement industry applauds F&S economic report, urges additional action

By Maggie Hennessy

The supplement industry largely commended Monday’s Council for Responsible Nutrition-commissioned report that found that dietary supplements could save billions of dollars in health care costs, while also urging political leaders and health care practitioners...

Faulty claims still dog weight-management sector

As America fattens, faulty claims still dog weight-management sector

By Hank Schultz

A study released this week shows that the obesity crisis in the United States shows no sign of abating; in fact it’s getting worse.  But sales of dietary supplements in the weight management category haven’t kept pace with the nation’s swelling waistlines. ...

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