Hangover

Hangover cures keep coming despite FDA action

06-Oct-2021 By Hank Schultz

Despite a recent FDA enforcement action, bringing hangover products to market with provocative claims continues to be a siren call for the dietary supplement industry.

NAD approves hangover claim, but recommends qualifier be added to label

30-Jul-2021 By Hank Schultz

Claims on a hangover recovery product have been upheld in proceeding before a self regulatory body, but a qualifier has been added to the label in light of an FDA enforcement action on the subject.

FDA dings hangover cure marketers while raising issue over prior drug use for particular ingredient

03-Aug-2020 By Hank Schultz

FDA has issued a raft of warning letters over hangover cures which make the case that recovering from having had too much to drink is essentially a disease condition. In addition, some of the letters raise a potentially thorny issue concerning an ingredient...

Editor's Spotlight

Starting in the alcohol recovery category, Morning Recovery maker ready to expand to new categories

22-May-2019 By Adi Menayang

Meet Morning Recovery, the $33 million alcohol recovery supplement brand that beat 5-hour Energy and Emergen-C sales in 7-Elevens in Chicago.

Bibi Beverages debuts with line of liquid supplements to help with hangovers

18-Jul-2018 By Adi Menayang

Entrepreneur Jen Du’s line of ‘hangover cure’ liquid supplements were designed with tweaks she learned from her first, soon-to-be-discontinued product.