Dannon

Dannon’s Light + Fit supports women entrepreneurs in new cause marketing campaign

28-Mar-2024 By Deniz Ataman

The Light + Fit campaign is designed to “inspire women to crave more beyond yogurt” through packaging redesigns from female artists and a grant program partnership with the Female Founder Collective, Jessica Grane, senior director of marketing, Dannon,...

NEWS IN BRIEF

DanoneWave opens applications for $50K grant in yogurt, probiotics, and gut microbiome research

13-Dec-2017 By Adi Menayang

Food and beverage giant Dannon, as a part of DanoneWave Public Benefit Corporation, announced it 6th Annual Yogurt, Probiotics, and the Gut Microbiome Fellowship Grant, which awards two $25,000 research grants for use in 2018.

Probiotic product pipeline looks unaffected by claims furore

25-Feb-2011 By Jess Halliday

The market for probiotic-containing products looks to be uncowed by the recent crackdown on claims by the Federal Trade Commission, with a new Ganeden product launching in Walmart stores.

Dannon on FTC settlement: “Our claims remain intact”

16-Dec-2010 By Shane Starling

Dannon says its year-long negotiations with the Federal Trade Commission that resulted in a $21m settlement and modifications placed on its health statements, has not altered the core claims for its multi-million dollar selling probiotic yoghurts.

Dannon probiotic claims: 'Ripped' or 'enhanced'?

24-Sep-2009 By Shane Starling

Reaction to Dannon’s $35m out-of-court probiotic settlement has been varied – from those accusing the company of scientific and marketing negligence to staunch defense of the company’s right to market products even when the science is not conclusive.

Analysis: The details of Dannon's probiotic settlement

22-Sep-2009 By Shane Starling

Dannon’s out-of-court settlement of the $300m class action mounted against it the beginning of last year contains some interesting clauses such as the fact Dannon has only committed to altering its on-pack immunity marketing for three years.

Dannon pulls 'immunity' claim from probiotic drinks

21-Sep-2009 By Guy Montague-Jones and Shane Starling

Dannon is removing the word “immunity” from its DanActive probiotic drink on-package marketing after concluding an out-of-court settlement last week over alleged misleading probiotic claims.

Settlement still an option in probiotic suit, says Dannon

08-Sep-2009

Dairy giant Dannon has confirmed that it is still considering an out-of-court settlement in class actions brought against it for making false and misleading probiotic health claims.

Dannon could settle probiotic claims challenge out-of-court

07-Apr-2009 By Shane Starling

Dannon, the US arm of French dairy giant Danone, is settling class actions mounted against it for making false and misleading probiotic health claims, according to press reports.

NAD balls Dannon over healthy yogurt marketing

11-Feb-2009 By Shane Starling

French dairy giant Danone’s US subsidiary, Dannon, has been told to alter advertising for a yogurt product by the voluntary advertising watchdog, the National Advertising Division of the Council of Better Business Bureaus (NAD).