Dannon

Dannon will continue making digestive health claims for Activia

Dannon on FTC settlement: “Our claims remain intact”

By Shane Starling

Dannon says its year-long negotiations with the Federal Trade Commission that resulted in a $21m settlement and modifications placed on its health statements, has not altered the core claims for its multi-million dollar selling probiotic yoghurts.

Analysis: The details of Dannon's probiotic settlement

Analysis: The details of Dannon's probiotic settlement

By Shane Starling

Dannon’s out-of-court settlement of the $300m class action mounted against it the beginning of last year contains some interesting clauses such as the fact Dannon has only committed to altering its on-pack immunity marketing for three years.

Dannon pulls 'immunity' claim from probiotic drinks

Dannon pulls 'immunity' claim from probiotic drinks

By Guy Montague-Jones and Shane Starling

Dannon is removing the word “immunity” from its DanActive probiotic drink on-package marketing after concluding an out-of-court settlement last week over alleged misleading probiotic claims.

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