Consumer Trends

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How COVID-19 is shaping global consumer trends

By Nikki Hancocks

COVID-19 has accelerated a number of 'mega' consumer trends and halted others, according to the strategic market insight provider Euromonitor International, providing insight into how consumers' shopping habits are being shaped in the short...

Woman eating cereal

Global survey reveals shoppers' probiotic perceptions

By Nikki Hancocks

Shoppers believe probiotics provide great health benefits and they want to consume them through food and drink beyond the refrigerator aisle, according to a new survey of more than 11,000 consumers across the world.

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