Adulteration issues and less science backing than other botanicals has depressed bilberry sales, according to branded ingredient firm Maypro. But the company points to a new indication for pain that could help reinvigorate the market.
While COVID-related supply chain disruption has wreaked havoc on global supply chains, climate issues are worsening the problems for the botanical supply from around the world.
Extracts from bilberry may prevent the build up of plaques in the arteries, preventing hardening of the blood vessels and boosting overall heart health, says a new study from France.
Only 15 per cent of commercial bilberry extracts actually contain
sufficient quantities of the active anthocyanin to have a
physiological effect, according to new research from Italy.
A series of clinical trials is underway in the UK to test the
anti-cancer effects of bilberry extracts, offer a potential boost
to the anthocyanidin-rich extracts.
