Synthesized analogs of botanical ingredients, and ingredients of wholly artificial origin, could have a place in the dietary supplement industry. But if they do, full transparency would argue that they be labeled as such.
Missouri berry producer Innovative Natural Solutions is betting that black elderberry can become the next big botanical on the dietary supplement front, capitalizing on a growing trend of high antioxidant fruits in the market.
With growth “like a rocket ship”, a new range of hemp-CBD products, and a continued commitment to keto and protein, “2019 is going to be a great year”, says Ancient Nutrition product innovator and founder, Jordan Rubin.
NutraIngredients-USA will again honor the best and brightest in ingredients, finished products, companies, people, and initiatives in the nutrition and dietary supplements industry with the second annual NutraIngredients-USA Awards.
Brand ethics and transparency are crucial for any entrepreneur looking for success in the health food and wellness space, according to industry experts at the recent Probiota conference in Copenhagen (February 13th-15th).