Minerals

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GNC bets on energy drink promotion to help find new customers

By Hank Schultz

A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.

The NutraIngredients-USA Awards are back! Submit your entries!

The NutraIngredients-USA Awards are back! Submit your entries!

By Stephen Daniells

The NutraIngredients-USA Awards 2020 have three new categories but the same commitment to honor the best and brightest in ingredients, finished products, companies, people, and initiatives in the dietary supplements industry.

Source: Baze

Baze Marketplace pushes personalized nutrition from supplements to food

By Elizabeth Crawford

As mounting consumer interest in personalized nutrition continues to drive consolidation in the supplement side of the segment, the evidence-based supplement subscription service Baze is expanding into food as a point of differentiation, and in doing...

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Sulfur: The Forgotten Nutrient

Sulfur: The Forgotten Nutrient

OptiMSM® is a proven source of bio-available sulfur, the third most abundant mineral in the human body. Overlooking its role may come at the expense of...