Women have always been a focal demographic for growth trends governing the dietary supplement market. Beyond gatekeeper status to the purchases of her family, female consumers are demanding more personal attention than ever! They want their needs acknowledged by industry and met in genuine, proactive, and galvanizing ways. Clinically researched brands with science-based marketing are positioned to pilot the women’s wellness narrative and drive the success of the category for years to come. Learn why and what’s hot!
