Often the balance of “best value” and “best price” walks Brand Owners into a maze, and no industry seems to exemplify that like dietary supplements! When sourcing a product, whether a complex new item or an upgrade to a current product, there are a few things a Brand Owner may do to reduce any potential confusion by the Contract Development and Manufacturing Organization (CDMO) during the development process to ensure the right formulation is created and is offered at the correct price.