Tiny organisms in the gut are controlling our brains. It’s the stuff of science fiction. Except that it’s not fiction. Only very recently have we become aware that the composition of the gut microbiota has a profound impact on our mental and neurological health.
This new generation of probiotics is already busy carving out its niche. This paper from Lumina Intelligence assesses the future impact of these “psychobiotics,” how they are received by consumers and what strategies brands may adopt in positioning and promoting these products to their potential audience.