White Paper
New, Novel Source of Echinacea You Can Trust
![New, Novel Source of Echinacea You Can Trust](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_product_file/publications/food-beverage-nutrition/nutraingredients-usa.com/resources/botanicals/new-novel-source-of-echinacea-you-can-trust/12395018-1-eng-GB/New-Novel-Source-of-Echinacea-You-Can-Trust.png)
The interest in immune support ingredients has swelled to unprecedented levels in the last year, leaving companies scrambling for consistent, clean supply of one of the most popular herbs — Echinacea, probably the most well-known immune support ingredient in the dietary supplement market. Unfortunately with herbs like Echinacea, supply can be challenging due to identity testing, consistency, and less than transparent supply chains.
EccaTru™ is a new ingredient sourced from Italy that provides immune support benefits in a single dose and is both environmentally and clean-label friendly.