Movements toward simple, clean, sustainable sourcing of real, whole, safe ingredients present a change that’s grown at every level of society and commerce. A technologically savvy consumer is scrutinizing packaging, products and messaging with an increasingly critical eye. Combine that with the fact that nearly half of supplement users worry about how supplements are made--how can a company survive and even thrive? The Essentials Guide: Capsules’ Superior Performance Taps Today’s Consumer Values is a roadmap through the maze of consumer values and demands to the product innovations that resonate best. Use it to help prioritize your next steps to create supplements that today’s consumer truly value.