In the past couple of years, the online retailer marketplace has become the dominant place for Brand Owners to increase sales and brand awareness. This was a dynamic environment for growth prior to the Covid-19 pandemic, but the surge of online shopping and the increased interest in supplements during that time brought this market to an entirely new level. Now, online retail sales are an essential consideration for every business strategy, whether the brand is a start-up or legacy company. What are the key considerations a Brand Owner should address before working with online retailers?
