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Breakthrough Rose Petal Extract: Transforming Weight Management Support with Hormonal Harmony
Vidya Herbs

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Breakthrough Rose Petal Extract: Transforming Weight Management Support with Hormonal Harmony

Undesired weight gain remains a significant concern in the United States. According to a survey conducted by the American Psychological Association (APA) and The Harris Poll, 42% of U.S. adults gained more weight than intended during the pandemic, with an average increase of 29 pounds [1]. This trend has led to an increasing demand for weight loss supplements, which is projected to have a compound annual growth rate (CAGR) of nearly 8% and a market size of over 128 billion USD by 2026 [2]. Steve Geiger, the VP/GM of Sales and Operations for Vidya Herbs USA, acknowledges the sustained demand for innovative ingredients that support weight management: "It's clear that the demand for innovative ingredients supporting weight management isn't going anywhere anytime soon."

In line with this demand, Vidya Herbs continues its dedicated efforts at the company's state-of-the-art R&D center to develop unique ingredients that product development scientists can rely on for weight management. K Shyam Prasad, Vidya Herbs' Founder and Managing Director, affirms that their commitment remains unwavering in 2023. RoseFit™, Vidya's latest addition, joins the other clinically studied ingredients, including CGA-7™, SUNCA™, and AFPERFIT™, all of which support a healthy body weight and metabolism.

RoseFit™ sets itself apart as a groundbreaking water-soluble rose (Rosa multiflora) petal extract standardized to 60% polyphenols and 2-3% isoquercetin. Unlike many weight management ingredients that focus on traditional visual measures, like waist-to-hip ratio or percentage of body fat, RoseFit™ introduces a hormonal component. While the common approach to weight management involves targeting fat-burning mechanisms to reduce BMI or body fat, RoseFit™ addresses the upstream controls of eating. Without a balance in hormones, such as ghrelin and leptin, even a healthy diet may not prevent overeating. RoseFit™ effectively restores balance to these hormones.

A randomized, double-blind, placebo-controlled trial involving overweight adults demonstrated significant improvements among those consuming 400 mg/day of RoseFit™ for 12 weeks. The participants experienced a significant mean reduction in body weight (p<0.001), BMI (p<0.001), % body fat, and fat mass (p<0.001) compared to the placebo group (see Figures 1 through 3). The trial also included additional measures, such as serum markers and scores on a visual analogue scale (VAS). The extract group showed positive serum improvements, including a significant increase in leptin (p<0.05) and a significant decrease in ghrelin (p<0.001). Furthermore, the VAS results indicated significant favorable changes in hunger, satiety, fullness, and prospective food consumption compared to the placebo group.

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RoseFit™ offers diverse applications for dietary supplements, ranging from capsules and tablets to softgels, gummies, powders, and beverages. It represents a novel approach to weight management by addressing the root causes of a patient's concerns. Rather than providing a temporary solution, RoseFit™ offers a long-term strategy for managing weight by targeting body fat percentage, hormonal imbalances, and elevated BMI, all of which contribute to weight gain.



  1. American Psychological Association.  (2021). 
  2. Grand View Research. (n.d.). Weight Loss Supplements Market Size, Share & Trends Analysis Report By End User (18-40 Years, Under 18 Years), By Distribution Channel 2021-2028.

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