The Changing Retail Landscape for Sports & Active Nutrition

The Changing Retail Landscape for Sports & Active Nutrition

As consumers shelter in place, the importance of e-commerce has never been higher, but as sales of some sports nutrition products decline, how should brands adjust their channel strategy? Which brands are doing it well, and how will this impact approaches to market once gyms and malls reopen? What formulations and positioning are most in-demand? As more people take control of their health and fitness, how best to attract new consumers to the category? And what does GNC’s bankruptcy and BodyBuilding.com’s recent acquisition mean for the category?


Joshua Schall Joshua Schall, MBA President
J. Schall Consulting

Marc Brush Marc Brush Principal
Bend LLC

Michael Archbold Michael Archbold CEO
Council for Inclusive Capitalism

Steve Hanson Steve Hanson CEO & Founder

Danielle Masterson Danielle Masterson Deputy Editor

Hank Schultz Hank Schultz Deputy Editor

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