Health and beauty have long worked hand-in-hand, but as COVID-19 continues to create seismic shifts in consumer needs and expectations, the demand for personal care items – topical and ingestible – that de-stress, soothe and protect as part of wider holistic wellbeing is surging. And within the burgeoning wellbeing trend, comes the sharper notion of ‘immunity’.
But are there any scientific grounds for beauty to start actively participating in the immunity space? What segments or product formats offer the most obvious way in? And what are the regulatory hurdles brands and manufacturers face worldwide regarding efficacy and beauty claims? This session will bring together experts on beauty trends, consumer movements, global beauty regulations, claims and labelling laws, formulation and product development to discuss the question on everybody’s lips: Can beauty really contribute to immunity?