NutraCast: Todd Pauli is making moves to connect the sports nutrition industry

21-Apr-2023 - Last updated on 21-Apr-2023 at 15:26 GMT

“When you guys write a great story, I think it's important for the industry and the audience you reach to understand it.”

The founder of 24 Stories Marketing recently launched Move Nutrition Network, a platform that helps make connections among those in the sports nutrition industry.

“Move Nutrition is a content network. And what we're trying to do with that content network is connect all of the sports and active nutrition industry–everyone in that landscape. So, if we think about Move Nutrition vertically, we start at the top with sports nutrition researchers, academia, other people who are doing that ingredient research, looking for things to improve human health and performance and then that cascades down to the ingredient suppliers, the brands, and then the practitioners in the space, being sports dietitian, sports nutritionist and trainers,” said Todd Pauli, Move Nutrition founder.

Pauli said he remembers the exact moment he came up with the idea. It was during American Herbal Products Association’s (AHPA) virtual Sports Nutrition Congress back in 2020.

“24 Stories was helping to produce the event because it was a virtual event. And so I had a lot of downtime personally before each person came on. I was hanging out with them on Zoom. I'm a super curious person and am always talking to folks who are out on video shoots. I'm just fascinated with their stories, their lives. So I was doing that and it just dawned on me– more people need to know what these folks are doing. There's so much breakthrough science, they're so dedicated and so passionate and it just grew from there.”

The network offers a variety content, including:

Move Nutrition Quarterly: a digital magazine digging deep into one important topic, with the first being “Sports & Active Nutrition for Women.”
ISSN’s “The Scoop” Newsletter that gathers sports and active nutrition headlines, along with quick summaries and insights, to help readers stay informed with one source of information.
Regular podcasts from familiar industry leaders, plus digital content focused on significant sports and active nutrition issues, research profiles, ingredient education and more.

Move Nutrition partners is also partnering with the International Society of Sports Nutrition (ISSN), Industry Transparency Center (ITC), SPINS and Women in Nutraceuticals (WIN).

To hear more on what to expect from Move Nutrition, listen to the NutraCast.

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