The new company is called Triple Crown Holdings that will be a partnership with T-Bev, Inc. T-Bev is a manufacturer of tea extracts, natural and organic caffeine and other botanical extracts. T-Bev is based in Eugene, OR.
Swander Pace said the new holding company will also be looking for future acquisitions.
Swander Pace, which has bases in San Francisco and Bedminster, NJ, has a broad suite of dietary supplement companies already, including the RenewLife brand of digestive health products, the Swanson line of vitamins ad other supplements, Santa Cruz Nutritionals and others.
Growth of clean label
Swander Pace managing parter Mo Stout said his company believes the demand for clean label products will continue to increase, and the new acquisition positions the company well in this new market.
“We are delighted to partner with Anson Gu and the T-Bev team. T-Bev serves on-trend, natural and organic, clean-label ingredients to strong growth end-markets. We believe demand for clean-label ingredients will continue to increase,” he said.
“One identified trend is concern around and attention to functional ingredients in products,” said Dave Lundahl, founder of behavioral research firm InsightsNow. The firm conducted a survey pre pandemic on the growth of the clean label trend.
T-Bev will be led by Anson Gu and ingredients industry veteran Daniel Muth, who was formerly CEO of Fleischman’s Vinegar and International Fiber Corporation during SPC’s ownership. Dan will serve as both CEO of Triple Crown and Executive Chairman of T-Bev as the Company seeks to grow market share and distribution channels while pursuing accretive acquisitions.