Pharmavites’s Nurish By Nature Made forayed into the personalized vitamin subscription service one year ago this month. With a year under their belt, the company is rolling out a new look and introducing their Wellness from Within initiative.
Wellness from Within
According to the company, the campaign is designed to encourage conversations on perceptions in health and wellness by partnering with several influential voices to share their individual experiences on what Wellness from Within means to them. These influencers include Body Acceptance Advocate Katie Sturino, founder of body care brand Megababe and registered dietitian nutritionist Andy Mathis, blogger of Beautiful Eats & Things.
With Millennials as their core target audience, Nurish By Nature Made is no stranger to influencer marketing. The DTC brand has been laser focused on influencer marketing and using the internet to build awareness. In November, the brand enlisted several TikTokers to resonate with millennials.
Aligning with Nurish by Nature Made’s one-year anniversary, the company collaborated with branding consultancy Spicefire to develop updated packaging.
The brand said the makeover “was inspired by the Nature Made heritage and Nurish mission that healthy living should be joyful.”
Megan O'Connor, divisional vice president at Nurish by Nature Made, told NutraIngredients-USA, “As a brand, we’re proud to offer high quality products backed by science, and we’re actively exploring ways in which we can improve. Our shipper boxes and dispenser boxes are both recyclable, and we’re continuing to pursue opportunities to further this initiative, such as exploring recyclable product pouches.”
O'Connor added that each individual vitamin pack features customer names, and the insert that outlines their vitamin regimens feature personalized, inspirational sayings unique to them, all based on customer assessment responses.
To help with stress, Nurish by Nature Made also added ashwagandha to their vitamin offering.
“We’re always listening to the evolving needs of our consumer so we can be the best partner on your wellness journey. Given the heightened stress and anxiety we’re all experiencing as a result of the pandemic, our ashwagandha Softgel felt like a natural fit thanks to its clinically-proven stress-reducing effect,” said O’Connor.
“Nurish is excited about the growth we’re seeing and especially that we’re bringing in people new to the category. It’s clear people want personalized solutions tailored just for them,” said O’Connor. "With schools and businesses reopening and people eager to spend time with friends and family, we expect immune health will continue to stay top of mind.”