Obviously, the criteria are slightly different for each category, but overall we can break it down four ways:
1) Can you show us that there is a genuine consumer demand?
2) Do you have solid scientific evidence to demonstrate a unique nutritional solution to this need or problem?
3) Can you also demonstrate commercial success and engagement from your core target market(s)?
4) What gives your entry the ‘X factor’? What makes it stand out from the crowd?
It is important to note that for the ingredient and finished consumer product categories your entry doesn’t have to be something new. We’ve recognized established ingredients and products in the past, but those entries have displayed how the previous 12 months have been special: Perhaps a new study or studies were published that significantly advanced our understanding or opened up new commercial positioning for the ingredient or product. Or maybe the ingredient or product had a stellar year with consumers and broke sales records.
For the other categories like nutrition research project and personalized nutrition initiative, the criteria are similar but obviously science is totally central to these categories.
And for more information about the Industry Initiative and the NutraChampion categories, you can check out this article.
The closing date for awards entries is Monday, March 29, 2020. Please see the NutraIngredients-USA Awards website for further details.
Winners will be announced during a virtual celebration on July 14.
This is your chance to stand out as a leader in your market segment and showcase your success and innovation to the rest of the industry in the following areas:
Beauty-from-Within Ingredient of the Year (new category for 2021!)
Cognitive Function Ingredient of the Year
Healthy Aging Ingredient of the Year
Prebiotic Ingredient of the Year
Sports Nutrition Ingredient of the Year
Weight Management Ingredient of the Year
Botanical Product of the Year
Immune Support Product of the Year (new category for 2021!)
Omega-3 Product of the Year
Probiotic Product of the Year
Sports Nutrition Product of the Year
Personalized Nutrition Initiative
Nutrition Research Project
NutraIngredients-USA Editor Awards:
Industry Initiative of the Year (free to enter)
NutraChampion (free to enter)
Entry to the awards will be set at a fee of $199 per entry, unless otherwise stated.