Want to win a NutraIngredients-USA Award? Past winner says “Focus on the science”

By Danielle Masterson

- Last updated on GMT

Related tags NutraIngredients-USA Awards

Albert Einstein once said, “If you want to know the future look at the past.” With the The 2021 NutraIngredients-USA Awards approaching, we decided to check in with a winner from last year.

“It’s been a really exciting year for us. I think we all know it's been a bit of a strange year on the one hand. But we've been really excited about our progress. The award was really helpful for us in getting more recognition for the company and technology,”​ said Rich Troyer, Comet Bio’s CEO. 

Comet Bio won the Start-up Award in 2020 for developing an innovative process to upcycle crop leftovers into healthy and sustainable products that allow farmers to take advantage of their whole harvest.

Science matters 

“I think what was really helpful for us was the focus on the science behind why our product is unique. We invested quite a bit in clinical trials, we also invested significantly in application testing to see where our product may work. I think those put together helped convince the panelists that this is a real company with a serious product behind it,”​ said Troyer. 

Entries are open 

As Troyer pointed out, entering the NutraIngredients-USA Awards is a great way to showcase your hard work -- both internally as well as externally to the trade.

Entries are open through Monday, March 29, 2020. Winners will be announced during a virtual celebration on July 14.


Ingredient of the Year

Beauty from Within

Weight Management

Cognitive Function

Healthy Aging


Sports Nutrition

Product of the Year


Immune Support



Sports Nutrition

Specialty Awards

Editor's Award for Industry Initiative of the Year


Nutrition Research Project

Personalized Nutrition Initiative

Start-Up Award

Entry to the awards will be set at a fee of $199 per entry, unless otherwise stated. Please see the NutraIngredients-USA Awards​ website for further details.

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