NutraVideo: Upgraid and Naturex announce collaboration

By Danielle Masterson contact

- Last updated on GMT

Related tags: Turmeric, Naturex, Inflammation

Organic wellness company Upgraid has announced a collaboration with Naturex, part of Givaudan, to expand its product portfolio.

Naturex will provide Upgraid with state-of-the-art clinical science to back its natural formulations. In exchange for playing a significant role in Upgraid’s product expansion, Naturex will gain exclusive access to Upgraid’s consumer-facing market innovation, psychographics, and purchasing analytics.

The collaboration kicked off with the launch of Upgraid’s first product, Perform: Daily Inflammation. The offering is supported by clinical data and demonstrated to help reduce soreness and recovery time, when taken daily. It is a standardized, proprietary blend that includes ingredients such as Naturex’s turmeric extract TurmiPure Gold, ashwagandha, ginger root and tart cherry fruit.

Inflammation in focus 

“Why we focused on this was because I was dealing with neck and back problems all my life. We recognize that consumers deal with those chronic aches and pains on a daily basis and it does have true short term and long term health problems,”​ said Upgraid co-founder Justin Kamine.

Kamine credits his co-founder, Helene Rutledge, with the collaboration with Naturex. Rutledge has worked for Nature’s Bounty Co., GlaxoSmithKline, and Pfizer.

”Naturex is known as a best in class provider of the finest organic, sustainable, ethically sourced raw ingredients available. Their worldwide network of agronomists works closely with local partners to facilitate responsible practices in the supply chain, biodiversity, and local entrepreneurship. Our collaboration will provide better solutions to a society rapidly moving towards proactive, plant-based preventative health and wellness lifestyles,”​ said Rutledge.

The feelings are mutual. Emilie Fromentin, Head of Explore Health, Wellness and Nutrition at Givaudan Taste & Wellbeing, said they are also excited about the collaboration and added that they have been “impressed by Upgraid’s rigorous review of the science behind the ingredients they use.”

More to come 

The two companies said the collaboration will cement a partnership that promises other future product launches. 

Upgraid's first product, Perform: Daily Inflammation, is available online.

Related news

Related products

show more

Vitamin K2 Amplifies Vitamin D3’s Impact

Vitamin K2 Amplifies Vitamin D3’s Impact

NattoPharma USA, Inc. | 06-Sep-2021 | Data Sheet

Few vitamins work better together than Vitamins K2 and D3. Both fat-soluble vitamins play a central role in how the body utilizes calcium, synergistically...

Absocurcumin® - A Botanic Joint Health Ingredient

Absocurcumin® - A Botanic Joint Health Ingredient

BOTANIC HEALTHCARE (NZ) LTD | 02-Sep-2021 | Clinical Study

ABSOCURCUMIN® is a clinically proven standardized phytochemical composition derived from Turmeric, Curcuma longa. In a controlled study of 30 adults aged...

KetoSure MCT – The Ketogenic Diet & Your Consumer

KetoSure MCT – The Ketogenic Diet & Your Consumer

Glanbia Nutritionals | 11-Aug-2021 | Sponsored Link

The number of new keto-focused food and beverage product launches has doubled in the past year, indicating that there is continued interest among consumers...

Anti-aging and bioavailable source of curcumin

Anti-aging and bioavailable source of curcumin

Lipofoods, a Lubrizol Company | 04-Aug-2021 | Technical / White Paper

CURCUSHINE™ microcapsules is a highly bioavailable microencapsulated curcumin for the beauty-from-within market. The innovative delivery system transforms...

Related suppliers

Follow us

Products

View more

Webinars