NutraCast Podcast: Industry trends with Randal Kreienbrink

By Danielle Masterson contact

- Last updated on GMT

NutraCast Podcast: Industry trends with Randal Kreienbrink

Related tags: plant based, meat analogue, Transparency, Sustainability, botanical, fava beans, nutracast, Podcast

We sat down with an industry insider to find out what practices and ingredients are on trend.

Every year we see trends from clothing to music to colors. And the same goes for nutrition. To find out what’s trending, we sat down with Randal Kreienbrink, the vice president of marketing at Martin Bauer, which specializes in botanical products. 

Kreienbrink said the demand for plant-based products is up right now, an encouraging trend for Martin Bauer. 

“We have been plant-based all our lives, going back 90 years. So it’s something not new to us because all our products, whether they’re botanicals, herbal products, it just goes back to our origin and our root and that’s really all we do work with is plant-based materials.”

From Beyond Meat to Impossible Burgers, meat analogues have really taken off, with unique offerings like bacon flavored fava bean snacks springing up.

“I didn’t believe it myself until one of our customers handed me the chip with the seasoning blend with the fava bean. I was really shocked to taste bacon flavor notes out of fava bean.”

Other trends discussed transparency, sustainability, and the hottest ingredients. Kreienbrink also makes trend predictions for the year ahead. To hear the entire conversation, including what Kreinenbrink calls the “new whey protein of sports nutrition,” take a listen to the NutraCast. 

Probiota Americas 

The leading annual event for the prebiotic, probiotic and microbiota focused food and pharma industries.

As part of the Probiota Series, the event will bring together professionals from across the globe to network, connect and engage whilst learning about the hottest topics in the industry.

Join us as we connect the business and science of the microbiome May 27 – 29, 2020.

SECURE YOUR PLACE

NutraCast is a podcast that focuses on insights from inside the nutrition industry. It is a production by NutraIngredients-USA​. Music by Kevin Macleod. 

Related news

Show more

Related products

show more

A Pandemic and Dietary Supplement Label Claims

A Pandemic and Dietary Supplement Label Claims

Gemini Pharmaceuticals | 15-Oct-2020 | Technical / White Paper

As a leading contract manufacturer, Gemini Pharmaceuticals has been helping customers develop unique dietary supplement products for over 38 years. At...

ApplePhenon Paper by Renowned Dr William Sears, MD

ApplePhenon Paper by Renowned Dr William Sears, MD

BGG (Beijing Gingko Group) | 13-Oct-2020 | Technical / White Paper

Dr. William Sears, author of over 40 best-selling books and world-renowned media health expert, lends his pen to one of the most exciting ingredients to...

Going Organic: a new chapter in supplements

Going Organic: a new chapter in supplements

INNOBIO Corporation Limited | 12-Oct-2020 | Data Sheet

"Organic" is more of a healthy lifestyle. Rising consumer awareness of organic products and widening availability are two major drivers of global...

How a Vitamin Can Break the Calcium Curve

How a Vitamin Can Break the Calcium Curve

NattoPharma USA, Inc. | 12-Oct-2020 | Technical / White Paper

Arteries stiffness is measured by pulse wave velocity (PWV), which increases throughout everyone's lifespan, typically from about 5 in your 30s to...

Related suppliers

Follow us

Products

View more

Webinars