Health Canada approves beauty-from-within claims for innoVactiv’s rice-derived Myoceram
The Natural Product Number (NPN) #80089056 now protects the use of health claims relating to skin health for products using Myoceram following a strict safety, efficacy, and quality evaluation of the technical dossier of the ingredient, the company said in a press release.
Health Canada’s approval for Myoceram concerns a daily intake of 30 mg of rice-derived Myoceram (Myoceram-RPS) to “help support healthy skin barrier function” and “help lessen the loss of water through the skin.”
“Myoceram offers a strong support to skin by promoting endogenous skin ceramide production, to support optimal skin’s texture and appearance over the entire body surface,” said Jocelyn Bérubé, executive vice-president at innoVatciv.
“This approval means Myoceram meets the highest levels of quality, safety, and efficacy to ensure that end users will benefit from its use.”
Interest for beauty-from-within increases among North American consumers
The company launched the ingredient in the North American market last year at the Engredea 2017 show in Anaheim, CA. The launch was in response to the growing demand for ingestible products that tout beauty claims, the company told us last year.
Myoceram was developed by Nippon Flour Mills, a Japanese ingredients and food manufacturer that has commercialized the ingredient for many years in Japan and other Asian countries before entering the North American market.
In North America, particularly the US, demand for beauty-from-within supplements continues to trend upwards.
“The Beauty-from-Within segment is one that is set to grow rapidly in the next years, as consumers see the benefits of nourishing the skin from the inside as a complement to their cosmetic routine,” said Patrice Dionne, CEO of innoVactiv.
“Our Health Canada approval means that dietary supplements formulated with Myoceram can now be marketed using strong health claims that resonate with consumers.”
A 2013 study conducted by researchers in Japan, published in the journal Japanese Pharmacology & Therapeutics, suggested that Myoceram may decrease trans-epidermal water loss over the entire body in a period as short as four weeks, leading to improvements in skin texture and appearance.