October New Product Launches: Crispy protein bars, herbal blend for blood sugar, and ‘beef supplements’

By Adi Menayang

- Last updated on GMT

Beef Live Supplement by CodeAge, part of its new 'Superfoods' line.
Beef Live Supplement by CodeAge, part of its new 'Superfoods' line.

Related tags Protein Sleep Metabolic syndrome Blood sugar Selenium

From crispy protein bars under Bodybuilding.com’s new but growing private label line, to a line of superfood supplements from different cow organs, here’s what’s new in the finished product space:

Herbalist and Alchemist David Winston Metabolic Support
David Winston’s Metabolic Support Formula by Herbalist & Alchemist.
David Winston’s Metabolic Support Formula by Herbalist & Alchemist

Renowned clinical herbalist, educator, and author David Winston developed this liquid extract​ to support healthy blood sugar levels that are already in the normal range. It comes in 2 oz, 4 oz, and 8 oz bottles with a dropper.

It contains hydroalcoholic extracts of Bitter Melon fruit (Mormodordica charantia)​, cinnamon bark (Cinnamomum verum​), fenugreek seed (Trigonella foenum-graecum​), olive leaf (Olea europaea​), artichoke leaf (Cynara scolymus​), holy basil herb (Ocimum tenuiflorum​), and lyceum fruit (Lycium barbarum​).

Menopause 731 by Life Extension

Menopause 731​ contains a branded form of Siberian rhubarb root extract called ERr 731, owned by German manufacturer Chemisch-Pharmazeutische Fabrik Göppingen Carl Müller Apotheker GmbH & Co. The ingredient is backed by several published studies for its potential in improving menopause symptoms like hot flashes.

"While menopause is typically associated with hot flashes, many other discomforts can occur,"​ said Michael A. Smith, MD and director of education for Fort Lauderdale, Fla.-based Life Extension. "There are so few products or solutions that address such a wide array of discomforts with long‐term results."

The supplement comes in bottles of 30 enteric-coated tablets.

NatREM by Physicians’ Choice

NatREM​is marketed as a drug-free alternative for sleeping aid containing the branded ingredient Suntheanine, a synthetic form of L-isomer-theanine found in tea leaves manufactured by Taiyo International.

Other ingredients in the supplement include valerian root powder, melatonin, chamomile, and pyridoxal-5-phosphate.

Signature Protein Crunch Bars by BodyBuilding.com

Bodybuilding Protein Crunch Bar

Expanding its private label offerings, BodyBuilding.com launched a line of protein crunch bars​. With two flavors (Cookies & Cream and Chocolate Peanut Butter), the bars are gluten free and free of artificial flavors. Each bar has 20 g of protein, 20 g of carbs, 9 g of fat, 5 g of fiber, and just 5 g of sugar.

Gold Standard 100% Isolate by Optimum Nutrition

The latest addition​to Optimum Nutrition’s Gold Standard line was designed for what the company calls are “macro-conscious athletes,” ​with 25 g of ultra-filtered whey protein isolates with one gram of carbohydrates and less than one gram of fat per serving.

To create this product, the protein undergoes a series of sophisticated filtration processes to isolate out excess fat, cholesterol, and sugar, before a portion is then hydrolyzed.

Bluebonnet Targeted Choice Joint
These caplets by Bluebonnet feature BioCell’s type II collagen.

"Gold Standard Isolate contains the fewest carbs of any ON protein,"​ said Trevin Morton, senior brand manager for ON. "This product supports those who have ambitious performance and physique goals by delivering the highest quality protein and good taste, while keeping fat, carbs and sugar to a minimum."

New ‘superfood’ line by Codeage

From beef kidney to beef pancreas to beef cartilage, most of the products in this new line by Los Angeles-based Codeage​ delivers nutrients from parts of the cow that not many Americans are keen to eat, or, in the words of the company’s press release: “Codeage's new line of superfood helps the consumers get the nutritional benefits of superfood in an easy, convenient and affordable way.”

Each supplement container bears the claims ‘grass fed’ and ‘pasture raised,’ and each have different structure function claims. Beef Kidney was formulated to promote kidney and urinary tract thanks to its B12 and selenium content, while Beef Thymus offers support for the body’s immune system.

But it’s not just about nutrition from a cow (which the company says is sourced from Argentina). Two products in the line are plant-based: Smart Mushrooms and Forskolin Turmeric.

Targeted Choice Joint Support by Bluebonnet

These caplets by Bluebonnet​ feature BioCell’s type II collagen in addition to vitamin C, hyaluronic acid, glucosamine, and chondroitin. In addition, it also has a blend of wildcrafted herbal extracts, such as turmeric root and white willow bark.

CBD Gummies with Turmeric & Spirulina by CBDfx

The FDA has communicated unequivocally that CBD is not a legal food ingredient​, but product development with CBD rampantly continues anyway. One of the latest additions is by Southern California company CBDfx, called CBD Gummies with Turmeric & Spirulina​. Each gummy contains 5mg of full-spectrum cannabidiol.

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