NEWS IN BRIEF

XSTO Solutions launches branded vitamin K ingredient K2Quest

By Adi Menayang contact

- Last updated on GMT

iStock
iStock

Related tags: Vitamin k, Vitamin k2

New Jersey-based ingredient supplier XSTO Solutions launched a branded form of vitamin K2-MK7 called K2Quest.

“Due to recent clinical research and growing consumer awareness, the K2 market has experienced fantastic year-over-year growth,”​ Dan Murray, VP of business development at XSTO Solutions told us.

Murray pegged the vitamin K market growth at around 20% to 40% year-over-year, estimating its value in the $10 to $12 million range, based on his company’s own analysis and market observation.

He added that this growth is driven mostly by supplements in the bone and heart health segments. “Vitamin K2-MK7’s ability to properly utilize calcium makes it a great compliment to both calcium and Vitamin D,”​ he added. “We are just scratching the surface of demand for K2 as we move from specialty product status toward the mass market channel.”

K2Quest is a synthetic vitamin K that comes in oil form, which the company argues has the best stability. Murray added that it is best used in capsule form.

“Some K2 products are derived from fermentation and less than 98% pure, meaning there are inactive or unknown components present”​ he said. “K2Quest is a purified, all-active K2 MK7, which is what you want to consume.”

Related news

Show more

Related products

show more

Botanical extracts from the Mediterranean rim

Botanical extracts from the Mediterranean rim

Robertet Health & Beauty | 08-Oct-2021 | Product Brochure

The Mediterranean rim is one of earth’s most biologically rich terrestrial regions. It induces a special flora, with arborescent crops and evergreen trees...

Contact Development and Manufacturing Organization

Contact Development and Manufacturing Organization

Gemini Pharmaceuticals | 01-Oct-2021 | Technical / White Paper

The dietary supplement industry is not only growing rapidly but the market is also evolving. The next phase in manufacturing for Brand Owners is to move...

Related suppliers

Follow us

Products

View more

Webinars